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Women struggled to claim equal rights as full participants in American society.
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The new consumer economy that lifted millions of Americans into its burgeoning middle class also reproduced existing inequalities. 2Īnd yet, as Galbraith noted, the Affluent Society had fundamental flaws. Standards of living-across all income levels-climbed to unparalleled heights and economic inequality plummeted. In the two decades after the end of World War II, the American economy witnessed massive and sustained growth that reshaped American culture through the abundance of consumer goods. While economists and scholars debate the merits of Galbraith’s warnings and predictions, his analysis was so insightful that the title of his book has come to serve as a ready label for postwar American society.
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“The Affluent Society,” he said, was anything but. Galbraith warned that an economy where “wants are increasingly created by the process by which they are satisfied” was unsound, unsustainable, and, ultimately, immoral. economy, based on an almost hedonistic consumption of luxury products, would inevitably lead to economic inequality as private-sector interests enriched themselves at the expense of the American public. While noting the unparalleled riches of American economic growth, it criticized the underlying structures of an economy dedicated only to increasing production and the consumption of goods. Galbraith’s celebrated book examined America’s new post–World War II consumer economy and political culture. In 1958, Harvard economist and public intellectual John Kenneth Galbraith published The Affluent Society. Politics and Ideology in the Affluent Society Gender and Culture in the Affluent Society